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Our Mission, Vision & Culture Statements


To be recognised as an innovative and trusted partner who consistently leads the way in providing innovative and essential solutions that improves people’s health, wellness, happiness and independence.


Our company was founded on one simple, yet powerful philosophy:

To continually scour the world for breakthrough innovative products and solutions that will shape the lives and the healthcare of tomorrow for our elders, people with disabilities, their families and caregivers.

Our commitment to innovation is relentless. Our strategic partnerships are valued. Our integrity, honesty, and transparency are unwavering.


Our culture is derived from passion for improving people lives, compassion, respect among team members, and a commitment to our customers, their families and carers.